The first step to selling a property is to step into the buyer's shoes.
Ask yourself: what features would I be looking for in a home?
Take a look at property listings in your area to get a feel for your target market. Take note of in-demand amenities like kitchen upgrades, laundry rooms, spacious backyards, and plenty of parking.
After creating the perfect real estate listing, you'll need to set up open houses for prospective buyers. This step requires an eye for home staging; this skill should be in every property manager's toolbox.
Here are a few home staging strategies to expect from your property management company.
Clean Up Curb Appeal
Property listings need high-quality real estate photos. This is your cue to upgrade your curb appeal. Curb appeal entails everything from lawns and driveways to garden beds and porch upgrades.
Give your home a fresh coat of exterior paint to brighten up the facade. You may need new siding and roofing, as well; these elements can last up to 20 years.
Remove any dead trees and other foliage that may be a nuisance to homeowners. Trees caught in power lines or hanging over driveways are two examples.
Appeal to Prospective Homebuyers
When leads step into your property, you want them to feel like they're at home. Create a space that helps them envision their own family living there.
You'll need to remove family photos, fridge magnets and media, and any other personal items. Instead, replace these items with wall art, flowers, vases, and other generic decor.
Scent marketing goes a long way. Think about appealing scents like warm apple pie, fresh linens, and roses.
Keep the windows open in the summertime; fresh air is proven to uplift mood. You want prospective buyers to have a positive experience at your open house.
Highlight Storage Areas With Home Staging
Highlight storage space in your property marketing.
These areas include:
- Walk-in closets
- Linen closets
- Bathroom storage
- Garage spaces
- Kitchen pantries
- Cabinets
Keep towels and other generic fabrics in linen closets to illustrate capacity. Install storage organizers to show leads how to maximize storage space.
Home Staging Techniques For Your Kitchen
One of the top selling points for any home seller is the kitchen. Take this time to invest in kitchen upgrades before listing and staging your home.
You may need to upgrade the following:
- Granite countertops
- Cabinets
- Pantry space
- Updated kitchen plumbing
- New appliances
- Tables and chairs
- Kitchen islands
The more space the better. Consider remodeling your kitchen to open up the area. You could also install wide or sliding doors that open up to a backyard patio.
Staging Your Home For Outdoor Entertaining
Effective home staging helps buyers envision the possibilities of your home. Similar to curb appeal, upgrade your backyard with new lighting, decks, patio furniture, and outdoor grills.
If you're staging your home for families, you could even include a swing set in the backyard.
Make Selling Your Home a Breeze
A well-staged home is such an important part of the home-selling process. Remember these home staging ideas from curb appeal and kitchen upgrades to storage space.
PMI Mountain West is your property marketing leader in Bountiful, Utah. Browse our services to learn more about our growing property management company.
Contact us to learn more or to get a rental analysis.
